We create breakthrough strategies and design operating models that embody innovative marketing best practices and drive exceptional return on investment. We bring our process and technology expertise together to drive successful marketing operations across strategy, development, testing activation and measurement. Specifically, we develop and implement strategies and approaches to drive customer acquisition, value, engagement, and loyalty. Then we guide technology-solution choices, selection criteria, and vendor trade-offs. And lastly, we define implications of different operating-model choices, including roles, organizational structures, and operating processes.
Marketing & Sales
The brand consumers love.
Maximize marketing impact and sales effectiveness by making data driven decisions around strategic branding, optimizing with marketing technology, and creating immersive experiences that increases conversion.
Customers are the source of real growth.
In today’s constantly evolving landscape, brands need to break through the chaos and create real connections in order to win.
Digital marketing is no longer about merely adding online channels to the media mix.
The future is about integrating digital to all facets of marketing.
More precisely, it’s data-driven, omni-channel and customer obsessed.
Capabilities that turbo-charge your marketing and sales
From consulting and creative omni-channel campaigns to marketing science and optimization, we help CxOs and brands make an impact at every stage of the customer journey and power growth through digital advantage.
Marketing Operations & Technology
Strategies, technologies, data, and analytics designed to drive customer acquisition, value, engagement, and loyalty.
Customer Engagement & Omni-Channel Campaigns
Communicate marketing messages at speed and scale to acquire and retain customers to drive sustainable growth.
We design and build creative campaigns that target customers, throughout their journey and across channels, with the right message to drive engagement. Then, we fuel your funnel by driving demand from qualified leads. Our proven organizational workflows helps gain a better visibility of marketing execution and effectiveness to deliver outstanding results.
Customer Experience & Optimization
Link data to the customer experience. Transform through experimentation. Delight customers and deliver results for your business.
Nuvem Group helps you assess whether your products deliver the value that your customers desire and if your marketing truly tells that story; then we combine hard metrics and creative magic to build a customer-focused brand strategy that goes far beyond cosmetic brand communications. We work with our clients to design and deliver integrated customer journeys across multiple digital channels, linking data to the customer experience.
Data, Search & Analytics
Translating consumer insights and big data into concrete initiatives that drive above-market growth.
Harness the power of data to better understand your customers and the context of their behaviors in order to measurably improve the customer experience. We know how to assess what influences behavior across channels and use that knowledge to improve individual experiences and measure the impact that drives the optimization of search and business intelligence.
Personalization at Scale
Harvest and optimize audience engagement data and accelerate growth with highly relevant customer experiences.
We bring together analytics, design, technology, and agile marketing operations to deliver dynamic, curated experiences to each customer and context in a seamless matter. Done right, personalization increases engagement and loyalty by delivering messages that are tuned to—and even anticipate—what customers really want, thereby propelling both growth and value. This is fundamental to win in this new world of marketing.
Digital Commerce and Sales
With the right digital sales practices and omnichannel strategy, companies can create significant long-term value—that lead to profitable growth.
E-commerce is big, but the most valuable customers typically browse, buy and expect services both online and offline. Nuvem’s Omnichannel Strategy helps your company seamlessly integrate physical and digital worlds to deliver outstanding and often previously unimaginable customer experiences that lead to profitable growth. We help clients design and deliver end-to-end digital sales solutions that create value across the full customer decision journey. Our sales transformation services encompasses how and to whom companies sell their products and services, the channels they use, and the back-office operations that support these efforts.
Digital Transformation Success Stories
One of the key players on the Italian financial services market needed to perform a complete digital transformation, while integrating the solution with the company’s existing IT infrastructure. We created a mobile solution that strengthens the company’s relationships with customers and partners, increases the internal operational efficiencies by introducing self-service and automation, and improves the client experience. Their customers and employees are happy to use a modern digital tool that’s both empowering and simple to use.Mobile AppFinancial Services
A fintech startup needed a blockchain wallet app that allows its users to instantly send and receive Bitcoin and Ethereum. The application also needed to be as simple as any non-crypto wallet app. We created an app for iOS and Android that allows users to make one motion to instantly transfer their cryptocurrency to the recipient in close proximity or at a distance. Users can also receive cryptocurrency and sync contacts with the application. Our blockchain-based solution allowed users to anonymously and effortlessly send and receive cryptocurrency via their mobile device. The clean design of the application ensures a smooth user experience and the process of sending cryptocurrency requires minimal effort.Blockchain Wallet AppFintech
A legendary music festival organization turned to Nuvem Group to build an event app with essential features — in a month. The app needed to provide all the event-related information to the guests and help them navigate the location, in a comfortable experience without printed materials. Using our approach that combines custom software development and a low-code mobile app platform, Nuvem Group created an app with comprehensive News, Schedule, and Media sections, a vivid map and uncluttered FAQ section — all in a clean and appealing design. We delivered the app before the one-month deadline, and it became a handy digital brochure that allowed the guests that came from all around the world to comfortably enjoy the festival without the need to consult printouts.Event AppMusic & Entertainment
One of the biggest construction companies in Norway gets a digital transformation of their ERP with three spot-on solutions. Their legacy systems provided segmented data and functionality. The company needed a single software platform that would streamline project management across all departments, elevate the partner management processes, and simplify truck and asset management. Closely collaborating with the client, we created three streamlined and interconnected solutions on a single platform: a labor management portal with scheduling and real-time reporting; a comprehensive project management system with an app for on-site inspectors; and a mobile solution for truck drivers that simplifies asset delivery and management as much as possible.ERP & Software IntegrationConstruction
Connect with Nuvem Group
Nuvem Group is a dedicated partner in transformation, helping companies embrace change and adopt breakthrough marketing and sales transformation that brings real value to their business and their customers.